Controversial Marketing Campaign of the Day: In a campaign blatantly directed at male fans, the Amsterdam arm of Stüssy has created a Facebook page whose model strips off her clothes as the page receives more and more Likes. Talk about incentive.
“As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.”
What’s Facebook’s position? The company’s guidelines read, “You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.”
The Dutch page’s fan-following stands at just more than 360 — though undoubtedly not for long.
*This is where the model is at as of 1:24 EST
Interested to see how she ends up. For marketing purposes of course.