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thedailywhat: Controversial Marketing Campaign of the Day: In a campaign blatantly directed at male fans, the Amsterdam arm of Stüssy has created a Facebook page whose model strips off her clothes as the page receives more and more Likes. Talk about incentive. “As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.” What’s Facebook’s position? The company’s guidelines read, “You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.” The Dutch page’s fan-following stands at just more than 360 — though undoubtedly not for long. [thenextweb] *This is where the model is at as of 1:24 EST Interested to see how she ends up. For marketing purposes of course.

thedailywhat:

Controversial Marketing Campaign of the Day: In a campaign blatantly directed at male fans, the Amsterdam arm of Stüssy has created a Facebook page whose model strips off her clothes as the page receives more and more Likes. Talk about incentive.

“As you can imagine, the model must be suffocating under that many layers of clothing,” said Colin Lamberton, creative director for Arnold Amsterdam, the agency behind the ad. “It is almost a public duty to free her out of this misery, so we are expecting Facebook fans to help out here. Like and undress.”

What’s Facebook’s position? The company’s guidelines read, “You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.”

The Dutch page’s fan-following stands at just more than 360 — though undoubtedly not for long.

[thenextweb]

*This is where the model is at as of 1:24 EST

Interested to see how she ends up. For marketing purposes of course.

Notes

  1. ginny-andtonic reblogged this from doulaness
  2. mrktngblog reblogged this from ifilikeityoulikeit
  3. galoor reblogged this from dahlingnicki
  4. 2creativo reblogged this from thedailywhat
  5. darwinmclovin reblogged this from sirlowkey
  6. sirlowkey reblogged this from zeitreisender
  7. zeitreisender reblogged this from thedailywhat and added:
    ahahaha wouldn’t it be funny if she just kept stripping...after clothes after clothes
  8. fuckingstupid reblogged this from thedailywhat
  9. tuesdaysatmyhouse reblogged this from thedailywhat
  10. projectpeace reblogged this from thedailywhat and added:
    Wow… ridiculous.
  11. femmeshark reblogged this from acetrainerbecca and added:
    asdffghjkl. wtf
  12. weetziebird reblogged this from thedailywhat
  13. delucare reblogged this from ifilikeityoulikeit
  14. chooky-belief reblogged this from tightmarketer
  15. tightmarketer reblogged this from ifilikeityoulikeit
  16. ifilikeityoulikeit reblogged this from thedailywhat and added:
    1:24 EST Interested...see how she ends up. For marketing purposes
  17. arcadianblue reblogged this from thedailywhat
  18. stormofthunder reblogged this from thedailywhat
  19. fsgtjin reblogged this from peterpanseyebrows and added:
    LOL STUSSY
  20. reelweel reblogged this from thedailywhat
  21. jaded-empath reblogged this from thedailywhat and added:
    Now we find out what Zuckerberg & Co. are made of; this is...blatant violation
  22. seansonkelley reblogged this from thedailywhat and added:
    Controversial Marketing Campaign of the Day: In a campaign blatantly directed at male fans, the Amsterdam arm of Stüssy...
  23. debzdebzdebz reblogged this from thedailywhat
  24. tailsdotcom reblogged this from thedailywhat

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