Christopher Bailey Introduces Burberry 121 Regent Street, London
*Burberry continues to kill it.
There isn’t much I see them do, that doesn’t impress me.
And the best part about it, is that (I like to think) they make it look easy. But that’s just because they do what they do so damn well. Not only are they one of the first brands period (not just fashion) to take advantage of gifs, but they also released them live during one of their shows. And speaking of shows, for years now they have seemed to present their brand, and new fashions in such a seamless way that makes it as simple as possible for the consumer to get the clothing as soon as they see it. and from there the list goes on.
I’d love to see them to a tour off the new 121 Regent Street location. Just to do a walkthrough, and further highlight all of the innovations. And of course I’ll be looking forward to their next show, as each one tends to bring with it, another great use of social media.