*It surprises me that things like this still matter
As we continue on in business, I like to think that with the exception of some institutions i.e. financial, that most work places are not abiding to such stringent and unnecessary policies.
In the case of HMV, the short of it is that their marketing chief wants to take the store’s old image (black shirt, music focused, etc.), and move it into a more contemporary one that includes red shirts (really?), and employees who apparently all look the same. The reason for this is that as HMV has grown, it has begun focusing less on the music, and more on “technology devices.”
What this tells me, is the marketing chief wants to make HMV bland and resemble some sort of quasi Best Buy. The best part of HMV for me has always been the individuality of the employees. When I shop there, I feel like the people there actually like the things I like. Opposed to stores like Best Buy, where I sometimes think the employees there don’t know which way is up.
Overall, I’m sure HMV is in a difficult place. Brick and mortar locations are all on their toes making sure they keep up without being left behind. That being said, taking away what I think is a core value of your store in order to do so, is a poor move.